Since his arrival as chief executive five years ago, Georges Kern has overseen a complete transformation of his charge, Swiss made fake Breitling. Gone is the sexualized marketing and the air-polluting Breitling Jet Team, and in have come recycled packaging, “squads” of ambassadors in fields from surfing to cinema and a far more casual approach to luxury.
Estimates have shown that revenues have almost doubled over the same period, making perfect replica Breitling UK one of the industry’s fastest-growing brands. But not everything has changed.
Still in play is the cheap fake Breitling Navitimer, the luminary pilot’s watch with a circular slide rule, that first took flight in 1952. For its 70th anniversary, it’s been given a colorful face-lift and a few nips and tucks: The date has been secreted into the counter at 6 o’clock, and the logo is now the wings of the Aircraft Owners and Pilots Association, which made the 1:1 replica Breitling Navitimer its official watch in 1954. There are 46-, 43- and 41-millimeter variants in steel or red gold, and with blue, copper or, as here, green dials.